Generic AI automation tools often price by credits, flows, and workspaces.
Pricing built for hospitality
Clear plans fora front deskthat answers faster.
Balu is priced around the actual operating job: guest messages, live availability, approved knowledge, seasonal rates, and handoff when a guest is ready to book.
Market position
Premium where it matters. Simple for daily use.
Retail chatbots often price by AI messages, AI comments, and ecommerce support volume.
Balu prices the hospitality workflow: channels, approved knowledge, availability, seasonal rates, and booking handoff.
Plans
Three tiers, no confusing credit maze.
Start with one property, then scale the assistant as messages, properties, and team needs grow.
Single property
Essential
For a boutique property that wants a controlled AI receptionist before moving fully off manual replies.
$149/ month
$299 setup1,500 AI replies per month1 property, lean team, basic guest questions
Start Essential- One property workspace
- WhatsApp or Instagram channel guidance
- Approved knowledge base
- Availability calendar
- Booking-ready human handoff
- Basic analytics
- Email support
Most popular
Growth
For hospitality teams replacing a generic chatbot with live availability, seasonal rates, and cleaner handoff.
$399/ month
$499 setup6,000 AI replies per month1 active property, WhatsApp and Instagram
Choose Growth- Everything in Essential
- WhatsApp and Instagram operating flow
- Seasonal pricing rules
- Public availability API for websites
- Conversation review inbox
- Priority launch support
- Monthly AI tuning session
Managed operation
Concierge
For teams that want Balu configured, monitored, and refined like a serious front-desk system.
$899/ month
$1,000 setup20,000 AI replies per monthUp to 3 properties or high message volume
Talk to sales- Everything in Growth
- Multi-property configuration
- Managed knowledge updates
- Custom handoff rules
- Advanced reporting review
- Integration planning
- Priority support
Payments
Billing that Stripe can understand and customers can trust.
Monthly software subscriptions, clear setup fees, secure payment processing, and policies linked in the footer before checkout.
Payment terms
Plain-language billing rules for Balu customers.
- All prices are in USD and billed monthly unless a written agreement says otherwise.
- Setup fees cover onboarding, account configuration, knowledge loading guidance, testing, and launch support.
- Secure card and bank payments are processed through Stripe when available. Balu does not store full card numbers.
- WhatsApp, Meta, payment processing, domain, hosting, or third-party platform fees are not included unless stated in writing.
- Extra AI reply volume is reviewed with the customer before limits are increased or overages are billed.
Questions
What customers usually ask before switching.
Can we change plans later?
Yes. Customers can upgrade when message volume, properties, channels, or support needs grow.
Does this replace hotel staff?
No. Balu handles routine guest questions and context gathering. Reservations, payment exceptions, disputes, complaints, and special cases should still hand off to a real person.
Can Balu use live availability and seasonal prices?
Yes. Growth and Concierge include availability API support and seasonal pricing rules so the assistant can answer with better context.